BlueCross BlueShield of Western New York has been one of the Buffalo Philharmonic Orchestra’s most generous supporters for well over 20 years. Their generosity, coupled with their longtime commitment, has helped the BPO grow many different programs over the years including the Pops Series, Holiday Pops concerts, and for the past several seasons, BPO Kids, our Family Concert Series.
Several years ago, the BPO Kids concert series was in need of help. By offering its financial support, marketing guidance, as well as a connection to their 800,000+ members, BlueCross BlueShield’s participation infused new energy and enthusiasm to what is now one of our fastest-growing programs, attracting nearly 45,000 children and their families annually to the concert hall, experiencing live music in an enthralling venue and engaging with a conductor and musicians in an extraordinary manner.
To date, BlueCross BlueShield has contributed nearly $3 million in philanthropic support to the BPO, which has allowed the BPO to expand musical and educational opportunities to the community, especially for younger audiences. And while financial support is of the utmost importance, BlueCross BlueShield contributes to the BPO in so many other ways including setting up pre-concert activities at our family concerts and providing giveaways for all families who attend. The BPO is very fortunate to have the support and enthusiasm of BlueCross BlueShield as one of our most generous and dedicated sponsors and key partners in our programming.